‘Yellow Press’ or ‘Yellow Journalism’ was an American journalistic style that came to prominence in the latter half of the 1800s; This said style, as Gullason (1959, pp. 202) explains, had, “a dependence on ‘the familiar aspects of sensationalism-crime news, scandal and gossip, divorces and sex, and stress upon the reporting of disasters and sports’.” Adding to that, he would also note the Yellow Press for its lenient attitude towards truth and accuracy, relying more so on its eye-catching nature for sales. With pioneers such as W. T. Stead bringing this American style to Britain, British papers would be flush with Yellow Press heading into the 20th century. It’s influence on the eras of journalism that would succeed it is evident, especially in the New Journalism that swept Britain around the same time — with Hampton (2004) depicting the two styles more so as vehicles to entertain and give readers what they want, rather than to accurately inform.
Yellow Journalism is most easily defined by four key characteristics: eye-popping headlines in large print, use of multimedia such as pictures and comics, often misleading or untrue statements from sources due to chequebook journalism, and the implementation of an ‘underdog’ narrative (Mott, 1941). These fundamental elements would first arise in the heated feud between William Randolph Hearst and Joseph Pulitzer in the late 1890s, in which the term ‘Yellow Press’ is coined (Department of State, n.d.). Pulitzer and Hearst — along with James Gordon Bennet Jr. — would organise their reporters to look for “scoops” and “beats” in an effort to be the first to break news; This scramble for fast reporting and trying to outsell the competition led to lapses in accuracy as statements by sources weren’t always checked up on (Wiener 1994). Competition, especially in the New York newspapers — as well as the reportage of conditions in Cuba leading up to the Spanish-American War — would lead to the profound mass production of Yellow Press in the States by the end of the 19th century.
Lee (1976, pp. 232), in explaining why Britain had to adopt the capitalist business model American newspapers had adopted, said: “In the simplest of terms, the press had become (by 1914) … a business entirely, and a political, civil, and social institution hardly at all.” British newspapers would first embrace the use of sensationalism — and introduce the use of telling the story through headlines and subheadings or crossheads — in covering the murders committed by Jack the Ripper in 1888 (Knelman, 1993). The introduction of crossheads and hooking titles would be introduced by William Thomas Stead, a key figure in bridging the American Yellow Press style into Britain. At his time working for the Pall Mall Gazette Stead would also incorporate illustrations and line drawings into stories; he was also pivotal in introducing more interviews and ‘character sketches’ that blended interviews, word pictures and personality analysis (Honigsbaum, 2019). Onward, through to 1900, British newspapers would adopt the American’s Yellow Press style of fast reporting, increased informality, putting a spotlight on crime reporting as well as gossip, and sensationalising stories (Wiener, 1994).
Another large factor as to how the American style of press reached Britain was with the laying of the transatlantic telegraph cable in 1966 between the two countries. All of a sudden, British and American reporters and writers were able to openly communicate with each other and influence each other in the development of stories. Not only that, but the going ons of Europe — specifically conflicts — could now reach the US faster than ever and vice versa; McLaughlin (2016, pp. 66), on explaining why the speed of the transatlantic telegraph cable was important, said: “An account of the battle of Metz on 19 August appeared only two days later in the New-York Tribune. Such a commitment cost the Tribune some $5,000, but it was a sound investment: it boosted circulation and thus profits in an era of intense competition to be first with the news.” With conflicts such as the Spanish-American War and the Franco-Prussian War leading to more communication between British and American war reporters, war reportage in general became a key reason as to how the American style influenced British journalists.
McKerns (1976, pp. 27) would state the one key difference between the Yellow Press and Britain’s New Journalism: “The “Yellow Journalism” of the 1890’s was the New Journalism without its social consciousness.” Critics of the Yellow Press and Britain’s New Journalism, such as Arnold (1887), look to the use of false or exaggerated information as their main gripe. Yet, despite this, British new journalists would introduce and provoke the popularisation of investigative journalism in Britain, especially on social issues. William Thomas Stead, after arriving at the Pall Mall Gazette would commission stories on London gangs and housing conditions in the East End (Honigsbaum, 2019). One of his most pivotal works, Maiden Tribute of Modern Babylon, was a an expose on prostitution in England — specifically child prostitution. With its publication, came the repealing of the Contagious Diseases Acts and the age of consent being raised from 13 to 16. The investigative journalism that looked into social issues came with Britain’s New Journalism, but wasn’t present in America’s Yellow Journalism.
The impact American Yellow Press had on British New Journalism hasn’t been overstated in the slightest. The parallels — sensationalism, fast news, illustration, gossip columns, falsifying and exaggerating facts — are evident between the two and can even be seen today in tabloid journalism. The pioneers of the two genres: Pulitzer and Hearst in the US, and Stead in Britain, were able to popularise the monitisation of the newspaper industry, devolving it from a public service to a business. And, though there lied one key difference between the two genres in terms of subject matter, it’s minimal in the face of the similarities.
References
Arnold, M. (1887) ‘Up to Easter’, The Nineteenth Century, May, pp. 629-643
Department of State (n.d.) U.S. Diplomacy and Yellow Journalism, 1895–1898. Available at: https://history.state.gov/milestones/1866-1898/yellow-journalism (Accessed at: 21 February 2020)
Gullason, T.A. (1959) ‘Stephen Crane’s Private War on Yellow Journalism’, Huntington Library Quarterly, 22(3), pp. 202
Hampton, M. (2004) ‘Liberalism, the Press, and the Construction of the Public Sphere: Theories of the Press in Britain, 1830-1914’, Victorian Periodical Review, 37(1), pp. 73
Honigsbaum, M. (2019) ‘The ‘yellow press’ and the New Journalism’ [PowerPoint presentation]. JO1205, History of Journalism. Available at: https://moodle.city.ac.uk/course/view.php?id=32283 (Accessed: 23 February 2020)
Knelman, J. (1993) ‘Transatlantic Influences On the Reporting of Crime: England vs. America vs. Canada’, American Periodicals, 3, pp. 3
Lee, A.J. (1976) ‘The Origins of the Popular Press in England, 1855-1914’. London: Rowman & Littlefield Pub Inc, pp. 232
McKerns, J.P. (1976) ‘The History of American Journalism: A Bibliographical Essay’, American Studies International, 15(1), pp. 27
Mclaughlin, G. (2016) The War Correspondent. London: Pluto Press, pp. 66
Wiener, J.H. (1994) ‘The Americanisation of the British Press, 1830-1914’, Media History, 2(1-2), pp. 63